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Our Principles

Invested in your success

It starts with a goal.

Our founder, R. Lane (Bob) Farmer, Ph.D had a goal in mind when he started this firm – he wanted to make a difference in other’s lives.  Growing up Bob knew firsthand what it was like to struggle financially, retiring wasn’t an option for many of his loved ones, they worked hard their whole life only to get to their golden years worrying about how they were going to take care of themselves and their spouses.  Not wanting others to struggle, Bob decided to use his analytical mind, love for numbers and his compassion to build a business on helping others build financial wealth so that they can grow old with the dignity they deserve.

Helping others is at the cornerstone of everything we do at RL Farmer Wealth Strategies, it’s what drives every decision we make.  Bob realized early on in his career that his clients deserved experts in wealth management and financial planning to help them achieve a better financial future.  Not only do our advisors have many years’ experience in building customized financial portfolios for individuals and companies, they have the advanced education that is needed to be able to understand risk modeling and sophisticated investment products – two key components that are critical when choosing a financial planner. 

Meet The Team

RL (Bob) Farmer, Ph.D

President & Chief Investment Officer

Dr.  Bob Farmer has invested more than 25 years of his life working with business managers and individuals toward identifying, understanding, and managing financial risk.  From running his own companies to managing a bank, his extensive expertise in the world of finance has shown him that risk management is a never-ending, keep-your-hands-on-the-tiller undertaking.  He believes the worst financial mistake you can ever make in your life is running out of money before you run out of time.  What happens to a senior’s life if significant financial difficulties arise?  Few people can return to work at 75 or 80.

Bob believes it is crucial to get things right the first time, and that revolves around the notion that family and business assets—no matter how extensive or modest—are deserving of commitment and forethought with a view toward providing as much protection as possible.  He prides himself on building complex personalized plans with the goal of providing financial dignity and security no matter how long an individual—or couple—may live.

Attention to detail and breadth, Bob’s educational achievements include a Bachelor of Science in Business Management (BSBM) from the University of Phoenix, a Master’s Degree in Business (MBA) from Regis University, and a Ph.D. in Applied Management and Decision Sciences (Finance Emphasis) from Walden University.  Bob is a registered financial advisor and holds his Series 7, Series 65 and Series 63 licenses.  Additionally, he is the author of Managing Your Own Retirement; can you do it, should you do it, and how you do it. (ISBN 13:978-1979715331).  Bob is also an adjunct professor at Southern New Hampshire University teaching classes in financial markets and commercial finance.  

Bob proudly served our country for 7 years in the US Army with numerous overseas deployments.  His goal is to help you plan carefully so that you can indeed enjoy the golden years of your life.

Hob Wubbena, MBA

Wealth Manager

(970) 682-4279

hob@rlfarmerws.com

Hob Wubbena brings years of experience as an engineer and executive for high-tech corporations and startups to RL Farmer Wealth Strategies. Having successfully created winning strategies in a wide variety of business situations that led to multiple patents, best-of-class product awards, and hundreds of millions in revenue for corporations, Hob decided to pursue becoming a financial consultant where he can help individuals pursue their financial goals.

Drawing on his vast experience and education, Hob knows firsthand the unique financial needs that DIY investors, engineers, and non-profits face. His results-oriented numbers approach – with compassion – helps his clients enjoy life knowing they have a highly personalized financial strategy in place that can help them pursue their long-term goals and generate tax-efficient funds, while addressing events in life they can’t control -  such as taxes, recessions, market timing, and illness.

Hob has a Bachelor of Science in Engineering from the University of Wisconsin, and a Master’s Degree in Business (Executive MBA) from Daniels College of Business at the University of Denver.  Hob is a registered financial advisor and has his Series 7 and Series 66 licenses held through LPL Financial.  He has dozens of publications worldwide and has been guest lecturer at Georgia Institute of Technology, Colorado State University, and Vanderbilt University.

Michele Farmer

VP Marketing & Client Services

(970) 617-2707

michele@rlfarmerws.com

Michele, our VP of Marketing and Client Services, has worked in marketing for over 20 years and decided to go into partnership with Bob because she wanted to make a difference in other people’s lives.

An accredited marketing director, Michele wanted to bring her many years helping other companies grow their market share, through a variety of initiatives and platforms, to RL Farmer Wealth Strategies.  She is excited to work with and help support our clients.

Michele has integrity and truly cares about our community and helping others live out their  dreams - no matter what that looks like to them.

Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.